Throughout my many years of experience in the real estate industry, I have always been somewhat bothered by the manner in which agents are forced to go about generating leads in order to secure future clients. Every strategy seemed to be too expensive or too time-consuming to be truly worthwhile, and I felt that there were many circumstances in which agents had to make an impossible choice regarding the use of their time.
Devoting more time to generating leads means less time working with clients, and more time with clients means less time to work on securing future clients. Both outcomes harm the effectiveness of a real estate agent, and it seems that the founders of BoldLeads were keenly aware of this pervasive conundrum when they developed the system that is now available to real estate agents.
In addition to identifying potential real estate leads through a dedicated landing page, BoldLeads reviews all of the available data regarding a potential lead and presents it to a real estate agent through an automated system. The tool itself is incredibly simple, which is beneficial to the real estate agent and to the potential clients who visit the landing page. With sortable data and an automated system that keeps new leads coming in, a real estate agent no longer has to invest a great deal of time on leads that may or may not result in a new client.
How Is BoldLeads Different From Other Lead-Generation Options?
Perhaps the most important component in reducing the amount of time an agent spends on converting leads into clients is the automated communication utilized by the BoldLeads system. Guided by the data shared by the potential client, BoldLeads initiates communication in a manner consistent with the information provided by the prospective client. Leads who may not be ready to enter the market for several months are not greeted by an aggressive approach, but the system still ensures that they remain a possible client when they do become ready to buy or sell a property.
Who Stands to Benefit Through the Use of BoldLeads?
Real estate agents are certainly looking for a way to generate leads in a manner that is highly beneficial for their purposes, but BoldLeads is set so that it benefits all of the parties involved. For the lead, BoldLeads ensures that specific needs are considered so that an appropriate conversion strategy can be carried out. For the agent, leads can be generated and converted into clients in a highly efficient manner that does not require a massive investment of time. This ensures that the agent can offer clients a patient and detail-oriented approach while still keeping a pipeline stocked with future clients. The client receives exceptional service throughout their real estate transaction and the agent is able to secure a consistent flow of clients at the same time, which is an outcome everyone can agree is entirely positive.